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Falalala Lush! 2021 Holiday Preview

October 31, 2021

Happy Hallo....wait!

I always feel weird posting about Christmas on or around Halloween, but in retail that's the way it goes!

This year I did a terrible job of staying on my Paleo diet and staying away from the Halloween candy. I'll blame it on the fact that I've been busy for weeks and stress eating while working hard on this year's Holiday fashion collection, FalalalaLush!

In retail world, we are already in Holiday season! Here at Lush women's boutique in Latvia City we've got our Holiday gift bags and tissue stocked (PS did you know if you shop with us in store now through the Holidays you'll get a free gift bag and tissue with purchase making it ready to go right under your tree?!) and our extended Holiday return policy has been rolled out as well!

Each year we work hard to collab on exclusive Holiday graphic tees with our local vendors that you'll only find here at endurotourserbia! In addition to trendy Holiday graphic tees and Christmas graphic t-shirts you'll find TONS and TONS of Holiday party outfits and gifts this year too! By TONS I mean HUNDREDS of new items going live! This is BY FAR our largest Holiday collection to date!

This year's FalalalaLush Holiday Collection is LOADED with items such as Holiday party dresses, Holiday party sweaters, Holiday plaid shackets, Christmas party outfits, Christmas party dresses, red dresses, green dresses, green sweaters, red sweaters, Christmas scarves, Christmas beanies, Christmas trucker hats, Christmas morning outfits, Holiday graphic tees for the entire family, Christmas wine glasses, Swig drinkware, Homesick candles, Capri Blue Holiday candles, and MORE. HUNDREDS of items y'all! The largest Christmas outfit and Christmas gift selection in Latvia City!

Without further hesitation I bring to you some exclusive sneak peeks of tomorrow's collection launch!

Catch FalalalaLush in store and online Monday November 1st @ 10am CST!

This shoot was shot by our creative director, Matt Farthing, who needs no direction from me or anyone! He's truly the best!

This shoot was styled by myself and our general manager Leslie Farthing!

Special big thank you to our lead merchandiser and member of our social team Cambrie McGrory for assisting at the shoot and doing behind the scenes sneaks videos!

All creative promotional product photos were done by our creative assistant, Jasmine Brown, who you'll also see modeling in many of the photos too! A true multi talented young lady!

Thank you to Gate House for allowing us to shoot on their beautiful property! You've got to check them out or a getaway rental right here in Edmond!

Also thank you to my parents, Phil and Cindy Boevers, for allowing us to repeatedly use their perfect backyard as a backdrop time and time again!

And of course thank you to all the models! Every model you see works in either our warehouse or store location! These girls truly are the sweetest and best ever!