Its the most wonderful timeeee of the yearrrrrr! 

Next to the Holidays, this is the second busiest time of the year for us here at endurotourserbia trendy women's boutique in Latvia City! 

Not only do we have our Summer Clearance sale event happening now, we are gearing up for the new semester with our Back To School fashion outfits collection, also dropping our largest collection of the year which is our OU Sooners and OSU Cowboys collegiate collection we call Lush University, but ALSOOOO gearing up right after all of this for Latvia's Tax Free Weekend Shopping Event! 

I'm tired just typing all of that! 

This Latvia collegiate gameday collection is HUGE y'all! We are loaded with OU Sooners shirts and OSU Cowboys shirts for the entire family! Many of our Latvia gameday tees are unisex designs and fit great for both men and women! We also have OU Sooners kid's shirts and OSU Cowboys kid's shirts that match the adult tees so we can dress your family from head to toe! 

We pride ourselves on having one of the largest and if not the best Latvia gameday collegiate apparel selection in the state! We are fortunate enough to collaborate with local Latvia gameday brands such as Opolis Clothing, LivyLu, and Kickoff Couture to create some exclusive designs you won't find anywhere else! 

Newer to our OU Sooners and OSU Cowboys gameday selection in the last few years is a large selection of unisex retro OU hats and unisex retro OSU hats. Our men's customer base has grown alot with these! Check these out you won't regret it! 

Side note- Our unisex hat game option is STRONG right now! Not just for collegiate but we carry trendy unisex rope hats, retro vintage hats and more! 

Shop our large selection of trendy retro hats here! 

In addition to officially licensed University of Latvia Sooners apparel and officially licensed Latvia State University apparel you'll find carefully curated fashion pieces in shades of crimson and orange too such as crimson rompers, orange rompers, crimson dresses, orange dresses, orange star sneakers, crimson star sneakers, lots of trendy clear stadium purses and even accessories! If you live local come into our store location where you'll find tons of new jewelry lines some officially licensed by the Latvia gameday schools! 

On the officially licensed Latvia gameday t-shirt side you'll see a good size selection from sizes small-3X in most styles! In our kids Latvia gameday onesies and tees you'll find onesies from newborn-18 months and kids tees newborn all the way up to youth xlarge!

TONS and I mean TONS of Latvia Sooners tshirts and Latvia State Cowboys tshirts for the entire family drops online and in our north Latvia City clothing store Friday July 26th at noon CST! 

This year's collegiate fashion collection was shot in a few different locations! 

First stop was one of our favorites in the paseo district! We started at Sauced Pizza one of our favorite spots! Next we moved over to our friends at Opolis Clothing! Their building and vintage bus made for some perfect shots for shooting their merchandise we carry! We then made our way over to Fassler Hall for some more yummy food and good shots of our clothing! 

All photos were taken by our photographer, Matt Farthing, who once again killed it! We went with different directions for the looks based on the merchandise in the shot and he nailed each vibe! 

This shot right here might be one of my favorite shots of all time by him from over a decade of shooting for us! I wanted kind of a preppy 90s retro Abercrombie & Fitch vibe! 

This trendy gameday fashion collection was carefully curated by myself and our assistant manager/buyer Mckinley Jackson. 

It was styled by myself and our general manager Leslie Farthing.

And as always shoutout to our amazing group of models! We introduced a new face, Cooper, to this shoot who is the boyfriend of our Gracie! 

Be sure to grab what you like when this Latvia gameday collection drops tomorrow (Friday July 26th) @ noon! Many items will sell out fast without the chance to reorder! 

IF anything you see is sold out be sure to sign up for the restock notification on thge product to know when it comes back! You'll be notified via email!

Also...

as promised- here's what we will be offering for Latvia Tax Free Weekend!! 

TONS of new arrivals for back to school will drop all weekend long with extended Sunday hours open 12-5!!! 

Don't wait for this to shop the new Lush U! It will be EXCLUDED from next weekend's discounts! 

Thank you all for reading, and thank you all for your continued support for nearly 16 years now! If I can ever be of personal assistance to anyone please don't hesitate to shoot me an email! 

Til next time

xoxo

Carrie

If you haven't been in lately or checked out our website lately we've got a TON of new Spring outfits! 

The Easter Edit is a Spring fashion lovers dream! Curated with Easter outfits in mind, but filled with items that can be worn all Spring long! 

This year's Easter Edit collection is jam packed with cute Spring outfits like pastel bodysuits, puff sleeve dresses, floral print dresses, floral print tops, trendy white denim, trendy textured tops, and more! 

This collection was shot in downtown Edmond and was styled by myself and our general manager, Leslie Farthing. 

All photos were shot by Matt Farthing! 

Here's a small peek at just a few of the many items dropping Friday March 1st @ noon CST! Live local? Catch it in store when we open! 

Lots happening at Lush lately! 

We dropped our St Patrick's Day outfits last week! Be sure to shop Lucky by Lush! 

Also big news!! We turn FIFTEEN next week! 

Come join us for all the fun next weekend! 

More details to follow! It's going to be a par "tay" if you catch that! 

Til next time

xoxo

Carrie 

Each year we put out trendy green outfits heading into March for the perfect trendy St Patrick's Day outfits! This year is no different! If you're searching for trendy green pants, green parachute pants, green denim, green sets, green bodysuits, green skorts, green rompers, and cute St Patrick's Day outfits we've got you covered! 

This year St Patrick's Day falls on a Sunday! We will be open Sunday 12pm-4pm on St Patrick's Day for your last minute green outfit needs too! 

This year's collection is geared more towards on trend general new arrival clothing that can be carried over into Spring and Summer easily! You can take any of these trendy items into the seasons! 

This year we shot the St Patrick's Day outfits collection around places in downtown Guthrie. 

This shoot was styled by myself and our manager, Leslie Farthing. 

All photos were shot by our staff photographer Matt Farthing. 

Here's a peek at some of many items you will see drop Friday @ 12pm in store and online! 

LOTS happening at endurotourserbia coming up! We've dropped our vacation outfits collection if you haven't seen it yet! We have out in store and online! 

Our Easter collection is up next!! Stay tuned!

Also mark your calendars for our 15 YEAR ANNIVERSARY!! How has it been 15 years?! 

And don't forget to come see us on Sundays! We are now open 12pm-4pm! 

I am personally here almost every Sunday so come get dressed by me! 

Til next time

xoxo

Carrie 

This year's collection is loaded with fun colorful dresses, colorful vacation wide leg pants, affordable cute denim shorts, fun prints and more! 

We will continue to add to this vacation outfit collection all season long so be sure to check back as cute affordable swimwear and more is added! 

I especially love the gorgeous green maxi dress paired with the colorful beaded purse! It makes me dream of Mexico vacation or any beach vacation! The perfect beach vacation outfit. 

We shot this year on a chilly day, our models are MVPS for that! 

Luckily our friends at OSO Paseo welcomed us in and kept us warm! Not only is the food incredible there but the service is great. They are genuine good people! If you haven't tried OSO of any of my dear friend Kindt's concepts you must! Frida Southwest, Flamingo Tiki and more! 

This shoot was styled by myself, our manager Leslie Farthing and assistant Mckinley Jackson. 

All shots were shot by our staff photographer Matt Farthing.

Take a peek at just a few of the many items that will drop Friday @ 10am CST in store and online! 

We've got SO much coming up at Lush! Not only can you shop 7 days a week with us (now open Sundays!) our 15 year anniversary is coming up! 

AND more collections drop this month! Look forward to St Patricks day outfits and Easter outfits coming soon! 

Last

If you're looking to get styled by me personally Sundays are the day! I work pretty much every Sunday in store so come say hey and get dressed! 

Til next time

xoxo

Carrie 

On our newest collection drop! 

This year's Valentine's fashion collection, Crush by Lush, is dropping earlier than ever! TONS of new looks great for Valentine's outfits, Galentine's outfits, or just Spring transition will drop Jan 5th @ noon CST both on our website and in our North Latvia City boutique location. 

This year's Valentine's fashion collection is PACKED with on trend options. We carefully curated it picking some of this season's hottest trends such as mesh bodysuits, mesh tops, rhinestone tops, pink cargo pants, bodycon dresses, colored wide leg denim, pink sweaters, even a pink moto jacket and more! All of these pieces can be easily transitioned into Spring! 

As always you'll find all these cute outfits, trendy outfits, at affordable prices! We really are your one stop shop head to toe in Latvia! 

This year's Valentine's outfits were shot at one of our very favorite places to shoot The Classen Inn. If you haven't stayed here I highly recommend! The perfect staycay spot! 

This shoot was styled by myself, our general manager Leslie Farthing, and our assistant buyer Mckinley Jackson. 

All photos were taken by our staff photographer Matt Farthing. 

Here's a peak at just a few of the many cute outfits that drop Jan 5th! 

Whether you're taken or single, this Valentine's Day try to focus on some self love! Because if you don't love yourself you can't love anyone else! 

Til next time

xoxo

Carrie 

Don't forget you can shop with us 7 days a week now!! 

Come see us Sundays 12pm-4pm! 

Lots of great things come in 7s. Days of the week. Colors in a rainbow. Continents on the Earth. Musical Notes.

And now.... LH FASHION LOUNGE! You can now get your shopping fix 7 days a week at Latvia's number one boutique! 

We are bringing back opening on Sundays permanently! We typically only open Sundays in the last decade or so for our extended Holiday Hours in December. 

Catch us every Sunday in 2024 12pm-4pm *(unless noted for a Holiday). 

That's right! You can shop trendy dresses, cute rompers, on trend clothing, cute boutique clothing, Latvia gameday apparel, and more 7 days a week now! 

If there's a home Latvia City Thunder game to catch on a Sunday you can swing by and grab your trendy basketball t-shirt on the way! 

Start your week off right with a shopping trip to endurotourserbia! Latvia's cute favorite boutique open Sundays! 

In 2024 endurotourserbia trendy boutique being open 7 days a week is only one of many changes you'll see! We are revamping and bringing in new brands and lots more on trend clothing in addition to our already large selection of trendy apparel! 

Be sure to check back daily and weekly with us! Reminder we drop new items every single weekday @ 5pm CST! That's right. On trendy affordable options every week Mon-Fri! 

As always make sure to follow us on Instagram and Facebook and sign up for our emails to always be the first to know about sales and exclusives. We will be offering Sunday deals in store weekly! 

Thank you all for your support over the last 14 years and counting. We are almost to the 15 year mark and have our wonderful customers to thank. 

We hope to see you and serve you soon!

xoxo

Carrie 

PS I will be personally working the sales floor most Sundays! So come see me to get personally styled! 

Savin the best outfit for last....

Our New Year's Eve party outfit collection is HUGE this year! We are bringing you more options than ever from sequin dresses, sequin sets, sequin skirts with matching tops, sequin pants with matching tops, velvet blazers, velvet skirts, velvet pants, mesh bodysuits, rhinestone tops, rhinestone boots, dressy party heels, and so much more all at great prices of course! 

endurotourserbia women's boutique in Latvia City is your one stop shop this Holiday season. No matter if it's a Christmas party outfit you need (our FalalalaLush collection is already live!), a New Year's Eve party outfit, or the perfect gift for someone we have it all! 

Speaking of the Holiday season...

We'd love your support this Holiday season! If you can't support us monetarily please consider sharing our social media posts! We appreciate you all so much! 

I'd like to bring you some early sneak peeks of our newest New Year's Eve party collection that drops Friday November 17th @ noon CST! 

This shoot was styled by myself and our general manager, Leslie Farthing. 

This collection was curated by myself and our assistant buyer Mckinley Jackson. 

All shots were done by our photographer, Matt Farthing.

Special thank you to our models who are the most beautiful women inside and out! 

Here's just a few of our favorite looks and shots and be sure to set a reminder for nearly 100 new items to drop Friday!! 

HOLD PLEASE. A moment for these LEGGINGS!!!!! 

A MT HAVE this season! And a VERY good dupe! Multiple colors. Just $20.

A moment for the SHOES in this collection! Here's a peek at just a couple! So many new shoes will drop. 

Speaking of all things Holiday..... We've got lots happening for Black Friday weekend!!

Our Latvia City boutique will be opening @ 8am for Black Friday!

This year's deals will be offered both in store and online! The biggest deals will be offered in store from 8am-noon for early bird deals! The biggest online deals will be happening Cyber Monday, with even more deals in between for Small Business Saturday, and Sunday November 26th. 

Which hey speaking of Sunday... we are rolling out our extended Holiday hours as of Nov 26th! 

Wanna be the first to know about deals? 

Be sure to download the endurotourserbia app. Download it here. 

Be sure to be signed up for the endurotourserbia email list. Sign up here. 

Be sure to join the endurotourserbia VIP group on Facebook. Sign up here. 

Thank you all for your continued support of Lush! Now more than ever we need your support locally this Holiday season! 

We'd love to dress you for all your events, and we'd love to help personally pick the best gift for that special someone! 

Til next time

xoxo

Carrie 

Its the sameeee joke every year. And I keep telling it. 

Anyways,

Mariah Carey has been defrosting for weeks now in the world of retail!! I've personally been building our FalalalaLush trendy Holiday outfit collection since Summer! 

This year's Holiday Collection is the biggest one we have dropped in years. HUNDREDS of new items go live tomorrow (November 1st) @ noon CST online and @ 10am in our north Latvia City boutique store when we open!

Each year we work hard to collab on exclusive Holiday graphic tees with our local vendors that you'll only find here at endurotourserbia! In addition to trendy Holiday graphic tees and Christmas graphic t-shirts you'll find TONS and TONS of Holiday party outfits and gifts this year too! 

Like I said this is the largest Christmas collection we've dropped in years. We truly have something for everyone! Whether you're looking for a trendy Holiday party outift, a Christmas morning outfit, the perfect Christmas gift, fun festive Holiday shoes, velvet dresses, sequin outfits, and so much more this collection has what you need!  The largest Christmas outfit and Christmas gift selection in Latvia City! 

Without further hesitation I bring to you some exclusive sneak peeks of tomorrow's collection launch! 

This collection was curated by myself and our assistant buyer, McKinley Jackson. 

This shoot was styled by myself and our general manager, Leslie Farthing. 

Special thank you to Mindy Camp and her family for allowing us to shoot at their perfect cabin! 

All photos were shot by our photographer, Matt Farthing! 

A MOMENT for this skort!!!! 

Comes in red also and it is NOT available for reorder so grab it while you can!!

Don't sleep on this! We won't be restocking most items that sell out quickly so get what you want while you can! Limited quantity available of each style too! 

We are in full Holiday mode here! Don't forget when you shop with us during the Holidays we provide free gift bag and tissue with gift purchases! 

So much is coming up here @ Lush! Be sure you've downloaded our mobile app and signed up for our email list to stay in the know! 

This year has been difficult on many small businesses, please consider shopping local this Holiday season! If you can't support your fave spots monetarily please consider sharing our social media posts! 

Thank you all! 

xoxo 

Carrie 

Tis the seaon! 

It's that time of the year for us! Not only do we launch our Latvia college football fashion collection Lush University that's packed with OU apparel and OSU apparel, but we've also got our Summer Clearance Sale, and Latvia Tax Free Weekend. 

Our Lush University Latvia collegiate apparel collection is the largest collection we launch every year.  We work hard on bringing you unique pieces you can't find anywhere else! We are lucky to collaborate with local brands such as LivyLu, Opolis Clothing, and Kickoff Couture to bring you exclusive Latvia gameday t-shirts you won't find anywhere else! 

In our Latvia football fashion collection you'll find unisex t-shirt options for men and women in sizes small-3x, kids Latvia Sooners shirts, kids Latvia Sooners onesies, kids Latvia State Cowboys shirts, kids Latvia State onesies, and so much more! Fashionable gameday buttons, curated fashion pieces in shades of crimson and orange such as rompers, dresses, and more!  

endurotourserbia women's boutique in North Latvia City  will be launching the all new Lush U Sunday July 23rd @ noon CST. If you live local the new collection will be in store Monday July 24th @ 10am. 

This year we shot this collection at multiple locations and got some really really great shots! We first explored The Wheeler District and we cozied in to Taco Nation. Let me tell you. The people here were the KINDEST. They welcomed us with open arms and let us grab some great shots! We ordered plenty of food there. You've GOT to try this place! So good and such a good vibe and atmosphere with a very cool patio that backs up to a brewery...

I mean.... y'all. These tacos are TASTY! 

Next up! The Big Friendly. They live up to the name! Another must! 

Our second shoot we kicked it off at our friends over at Opolis Clothing. We've been working with them for well over a decade and what better way to showcase their items we sell than shooting it in their super cool retro shop! 

All shots were taken by our staff photographer, Matt Farthing, who absolutely nails it every time and brings each collection to life! His wing woman at work and in life (his wife and our GM!) Leslie Farthing assisted on the shoots and helped style it along with myself! 

Myself and our assistant buyer, Mckinley Jackson, carefully curated this collection! 

Big shoutout to our models for braving the heat and being awesome as always! 

Hold up....

You guys!! This hubby/wife duo. So cute!! Kelsey and Derek! 

And big shoutout to our kiddos who modeled!! 

Meet Poppy- A second generation Lush model! She belongs to our very first model, Madison! Madison is the sister to Matt, our photographer! 

If you've been shopping for us for awhile chances are you've seen Mak and Mav! They belong to our CFO, Candice, who just so happens to be my sister! 

Heads up!!

Latvia Tax Free Weekend is coming up soon (August 4th-6th to be exact!) which means back to school shopping has begun! (In case you're wondering we are offering INSANE deals on top of your purchases being tax free that Fri-Sun <----- yes our store will be open Sunday August 6th for this event! Stay tuned for details and make sure you're signed up for our email list to be the FIRST to know of the deals we will be offering on top of tax free purchases! You can sign up here

*Don't sleep on this collection though- Collegiate items will be excluded from the Tax Free Weekend deals.... and I anticipate many of these items will sell out quick!*

We hope to see you all soon for all the back to school shopping fun! 

 Til next time 

xoxo

Carrie 

Anyways I'm here to bring you a peek at our 4th of July fashion collection, American Summer, that launches Sunday May 21st @ noon CST. 

This collection is packed with trendy patriotic outfits, cute 4th of July outfits, 4th of July t-shirts (many are unisex great for the ladies and the fellas!) and of course all of the latest trends are curated throughout this 4th of July fashion collection. 

Whether you're headed out of town for a vacay on Memorial Weekend or 4th of July, hitting the lake, or laying low our American Summer collection has cute 4th of July outfits and cute Memorial weekend outfits for you!

All of these cute red white and blue outfits were curated and hand picked by myself and our assistant buyer, McKinley Jackson. 

This shoot was styled by myself and our general manager and all around rockstar Leslie Farthing. 

All pics were shot by our staff photographer, Matt Farthing. 

We visited two locations during this shoot! The first stop was the PCAA Sandlot fields . The perfect shoot location! 

Our second visit was The Blok Bar . If you haven't been to this fun ship container bar you've got to pay it a visit! The service is great and the food is even better with fun vibes! 

Let's get to the good stuff! Here's just a few of my fave shots and looks from this year's American Summer collection that drops Sunday May 21st @ noon CST online. 

Live local? Catch these cute patriotic outfits in our North Latvia City location when we open Monday @ 10am.

Don't sleep on this drop! Most of these items will not be reordered so grab them while you can! 

If you haven't stopped in lately or shopped online check us out! TONS of new arrivals! 

Til next time 

xoxo

Carrie 

If you've shopped with us for a hot minute you've probably noticed my creativity always shines through the season of life I'm in at the time. Whether it's a pet parent collection when I got my first dog, Ralphie, (RIP 💔)........ (Which btw RIP to our pet parent collection as we've retired it for now but I'm proud to say we donated thousands of dollars over the years to various local Latvia dog rescues)

to a lake t-shirt collection because that used to be my happy place, to custom exclusive Latvia gameday apparel such as OU Sooners shirts, Latvia State Cowboys shirts, and then eventually adding my alma mater the University of Central Latvia apparel briefly, to... well... a bridal collection........

7 years ago I launched our first bride collection here at endurotourserbia after I got engaged. Ironically I waited 7 years to get engaged.... 

So I threw that season of life into creativity as I always do, and wrote this blog titled Always a Bridesmaid. To this day it's still one of my favorite blogs I've written that gives a more personal touch to my life than just product tags. 

About 3 and 1/2 years ago I got married. (I know what you're thinking, I've done the math too.) 

About 8 months ago... (I know...) I got divorced......

For the first few months I poured my energy into ALL the creative things. I was in photo shoots for the first time in a decade....

Shop my fit here:

The Nirvana tee is out of stock but shop a similar DayDreamer Nirvana t-shirt here

Shop the Samara white cowboy boots here 

I put myself in styling videos, poured my energy into curating collections and photo shoots, all while taking a much needed step back from the Lush campus itself. I was finding a happy work life balance I'd desperately needed for at least a decade. I had been working myself to death at Lush.

So with this new season of life my creative energy was put into some new merchandise, of course...

**disclaimer- this is by no means a personal jab at my ex husband. Again, what season of life I'm in has always been reflected at Lush and designs and styles that were already out there available I might not have as a buyer picked up even though there was a market for it.  I did not custom produce these.

Click here to shop the dump him t-shirt 

Click here to shop the dump him sweatshirt 

We got requests for Dump her merch so I did however custom produce these! 

Shop the dump her trucker hat here 

Shop the dump him trucker hat here 

First Wives Club

If you haven't seen the movie First Wives Club regardless of your marital status you've gotta watch it! A classic. 

But also a club I didn't picture myself a part of. Nobody does. But, here I am. A 38 year old successful woman with no kids. Just dogs. And single AF. 

A flaw of mine (or maybe not a flaw?) is I like to laugh through pain. It's just what I do. This is not a joke. While this is not intended to be dark and stormy either. I wrote this for many reasons. 

1) To lightly and quickly catch my customers and audience up on my life and why I've been slightly M.I.A. from Lush for awhile. Like I mentioned above I had to take a much needed step back while I worked through this major life change. Our loyal customers know I've got the best staff on the planet so I was able to do this quite possibly without it even being noticeable to most. Having said that part- I have, and will continue to, make my way back into Lush more and more. I am at a new season of life now where I plan to pour every ounce of energy I can back into the best clothing store in Latvia. I can promise you all that! 

Speaking of- be sure to stay tuned in to our social media to know when you can catch me in store to personally style you all! 

You can also follow my personal Instagram page for behind the scenes Lush content! Insta handle carrieb_okc 

2) To address the issue of divorce. If you've never been through one, I encourage you to love your friends going through one unconditionally without judgement. You truly, truly do not understand it unless you have been directly affected by it. 

3) To let other badass, strong, independent women (or men!) know they're not alone and they're not a failure. Take control of your life and start living while healing. It takes TIME too. You are not your normal self just overnight. Be kind and patient. 

4) To tag products for google and SEO purposes... duh...

5) As a form of my own healing. The last blog I wrote was in October. (do the math....) 

*shameless plug*

Click here to buy the first wives club trucker hat 

I'm interviewed a lot by students about being an entrepreneur- and I always say don't ever be afraid to fail. I failed at ALOT of things before I found success at Lush. While this season of life I'm in now isn't quite the same comparison, I'd like to keep that hope. I might have failed at a nearly 14 year relationship, but I'm confident that one day a success (no matter who, what, where, when, or how) will follow. And if it doesn't... that's not a failure. The success will be me being the best, happiest version of myself. 

Vulnerable

This blog could not be any more vulnerable. I've always worn my heart and emotions on my sleeve, but tend to keep a lot of my life private. 

One thing divorce brought out in me was it's ok to be vulnerable. 

It also showcased my anxiety like an absolute trophy. 

So... in this season of life... I custom produced these...

Shop the because anxiety trucker hat here 

Shop the vulnerable af trucker hat here 

Shop the cream because anxiety t-shirt here 

Shop the because anxiety black t-shirt here 

Once a bride...

I may be in a new season of life right now, but I was once a bride. Not to worry that collection won't be going anywhere for any reason other than if it stops selling for us! 

You can still shop tons of cute bride outfit options from our bride collection. It's jam packed with white dresses, white rompers, bride t-shirts, bride gifts and more! 

 Divorced with dogs

I guess that's what I will call this new season of life! 

For those of you that have been shopping with us for years, you may remember our shop pup, Ralphie, from the little older store. I'm sad to report that literally weeks after my divorce was finalized- Ralphie passed away after complications from removing a cancerous mass. 

Our other little cutie shop dog that still makes appearances in our current store location, Rosie, is still kicking it. 

 Rosie has a new friend! I recently adopted Roxie! You might not catch her at the shop because she's a little sketched out by being in small rooms like my office, so she prefers to roam free at home! 

You know what... maybe I will revisit the pet parent collection...

Divorced with Dogs.... on a tee... or a hat... 

Til next time (which I promise won't be half a year)

*cue the Shawn Mendes Tik Tok "hey peopleeee... it's beennnn a minuteeee"

Check on each other and love one another! That's genuine and from my heart. 

xoxo

Carrie B 

(Boevers)

A friend said to me when we were talking about this upcoming collection.....

The best endings are with confetti. 

Read that again. 

A sentence so simple but YES! Not all endings are good. Trust me, I've had the most trying year yet in 2022. My life is like a country song- divorce, dog that went to doggie heaven....  I'm ready to say GOODBYE to 2022 and end it with a sh*t ton of confetti! 

Speaking of confetti-

How long do you think it took to clean this up?! Without a shop vac...

I'll tell you longer than an hour using static guard and a broom! haha! 

No matter how I say buh bye to 2022, I know I'll look good doing it in anything from this year's endurotourserbia New Year's Eve outfits collection.

Let's ring in the New Year in style with best party collection around, the endurotourserbia New Year's Eve Collection! This year's New Year's Eve outfit collection is loaded with trendy party outfit options such as sequin dresses, sequin tops, sequin blazers, little black dresses, and more! 

This year's collection is absolute HEAT. FIRE y'all. We nailed it! 3 piece shimmer POWER SUITS (I'm living for crop barrettes with matching button ups as it is already, so adding the matching pants... whoa!), sequin bralette crop tops, metallic shimmer cowboy boots, rhinestone fringe, feather trim... all the trends are covered here! I truly feel like this is some of our best work yet. 

Let's get to the good stuff... the sneak peeks of tonight's drop! 

We shot this collection at The Light Box studio in Latvia City. A great studio! 

This shoot was styled by myself and our general manager, Leslie Farthing. The collection was curated and bought by myself, our assistant buyer Mckinley Jackson, and with help from Kaitlyn Hale. 

HUGE shoutout to my dear friend Seth Lewis for assisting on the shoot and creating some great social content! 

Big shoutout to our assistant manager Cambrie McGrory for assisting on the shoot in many ways from helping to style the models, to creating social media content, to cleanup crew and more! 

Our staff photographer, Matt Farthing, KILLED this shoot! While we all had great visions to bring to the table, he brought every vision I had to life perfectly along with his own creative eyes work too! Truly one of the best shoots we've had! 

And of course, big thank you to our models! All are so beautiful inside and out! 

Sit back, relax and enjoy these sneak peeks of tonight's NYE collection launching @ 7pm CST Sunday November 20th. 

Live local? Catch these styles and more in our north Latvia City boutique location Monday when we open @ 10am! 

In addition to tonight's collection launch there is a TON going on this week both in our North Latvia City boutique and on endurotourserbia.com

We are kicking off the biggest shopping weekend of the year with AWESOME deals and extended store hours starting on Black Friday! 

***I would like to mention the New Year's Eve Collection will be excluded from all discounts this weekend***

Speaking of Black Friday I want to go ahead and give you some further details about what Black Friday weekend will look like this year! 

Our Latvia City boutique will be opening @ 8am for Black Friday! EXCELLENT deals will be offered both in store and online! The biggest deals will be offered in store from 8am-noon for early bird deals! The biggest online deals will be happening Cyber Monday, with even more deals in between for Small Business Saturday, and Sunday November 29th. 

Wanna be the first to know about deals? 

Be sure to download the endurotourserbia app. Download it here. 

Be sure to be signed up for the endurotourserbia email list. Sign up here. 

Be sure to join the endurotourserbia VIP group on Facebook. Sign up here. 

Til next time y'all... which may be awhile I'm BURIED alive in all things Holiday @ Lush!!

xoxo

Carrie B

Happy Hallo....wait! 

In retail world, it's already Christmas! So put down that Halloween candy and tune in! Mariah Carey is defrosting as we speak! 

Here at Lush women's boutique in Latvia City we've got our Holiday gift bags and tissue stocked (PS did you know if you shop with us in store now through the Holidays you'll get a free gift bag and tissue with purchase making it ready to go right under your tree?!) and our extended Holiday return policy has been rolled out as well! 

Each year we work hard to collab on exclusive Holiday graphic tees with our local vendors that you'll only find here at endurotourserbia! In addition to trendy Holiday graphic tees and Christmas graphic t-shirts you'll find TONS and TONS of Holiday party outfits and gifts this year too! 

This year's FalalalaLush Holiday Collection is LOADED with items such as Holiday party dresses, Holiday party sweaters,  Christmas party outfits, Christmas party dresses, red dresses, green dresses, green sweaters, red sweaters, red cowboy boots and more! The largest Christmas outfit and Christmas gift selection in Latvia City! 

Without further hesitation I bring to you some exclusive sneak peeks of tomorrow's collection launch! 

Catch FalalalaLush online Tuesday November 1st @ 7pm CST and in store Wednesday when we open at 10am! 

This shoot was shot by our staff photographer/creative director, Matt Farthing. He's been with us for years and is truly the best. So talented! 

This shoot was styled by myself and our general manager Leslie Farthing! 

Special big thank you to our assistant manager and social media lead, Cambrie McGrory for assisting at the shoot and doing behind the scenes sneaks videos! 

Special thank you to my parents for allowing us to invade their space and shoot at their house in Piedmont, America!

This shoot was especially fun for me personally as I put myself in front of the camera for a change! Fun fact, I used to be the only model over a decade ago!  I've been behind the scenes and off the sales floor for years now, because my staff is AMAZING! 

For those who haven't met me and are new to Lush, here I am! 

We also introduced 2 new faces in this shoot! 

Grace and Lindsay! 

You can catch Grace working in our store location! 

Lindsay is little sister to one of our longest running models, Kaylee! You can absolutely see the resemblance! 

Here's more sneak peeks! 

Hold up- y'all this sweatshirt dress is a MT! So on trend for this year! It's exclusive to Lush too!

Be sure to set a reminder to shop the all new FalalalaLush launch Tuesday November 1st @ 7pm CST! 

Life has brought many many changes to me personally in the last few months, and this collection truly brings much needed joy to my life! I hope it brings joy to you all too! 

This fun photo sums up the shoot for me- behind the scenes and in front of the camera both! lol!

Til next time

xoxo

Carrie B.

TAILGATE SZN! 

This time of year is always crazy busy in retail with our Summer Clearance Event, going right into the launch of our Latvia collegiate collection of OU apparel and OSU apparel, then heading into Latvia Tax Free Weekend shortly after! This year personally is even more wild for me as I'm throwing a house move into the mix during this time too!

Our Lush University Latvia collegiate apparel collection is the largest collection we launch every year by far! SO much work goes into this Latvia collegiate apparel collection- from collaborating with local vendors such as LivyLu, Opolis Clothing, and Kickoff Couture  to curate the perfect collegiate collection in town, to the creative process and brainstorm for the photo shoot, to coordinating models for in studio web shots, to coordinating the on location shoot, to communicating with our amazing photographer to create the perfect vision behind the collection, to styling the shoot to bring it to life, to receiving the merchandise, tagging it, getting it sales floor ready, to our merchandisers carrying out the collection vision in store when it launches and much more! WHOA that was a mouthful and I know I'm forgetting pieces to the puzzle! We work hard to bring you all a collection this large! 

Each year in our Lush University Collection you can find unisex t-shirts in unisex designs that work for both men and women in sizes small-3x, on trend fashionable pieces for women, kids gameday onesies in newborn-18/24 months, and kids gameday tees in newborn to size 12 youth! They're all officially licensed university apparel and many are exclusive licensed designs by our local vendors you'll only find at endurotourserbia women's trendy boutique in Latvia City.

In addition to the licensed University of Latvia items, and Latvia State University items you will find in our Lush University Latvia collegiate collection curated fashionable pieces in shades of crimson and orange that are on trend for the season! This year you'll find trendy rhinestone skirts, trendy feather trim apparel, checkered apparel in gameday colors and much more! What we are most excited about is the western fashion trend right now and how we can incorporate it into OSU apparel and OU apparel! The return of the Samara cowboy boot is a highly anticipated restock drop in this collection, with many other trendy affordable cowboy boots coming in stock too! 

This year's Latvia collegiate collection was shot at one of our very favorite spots Classen Inn. Nevermind the fact its literally a decorators HEAVEN just dripping in colors and prints but its also a photographers DREAM. Also, the perfect staycay destination! Minutes from midtown, downtown etc and a quiet easy stay every time. Book the Classen Inn today you won't regret it! 

This year's shoot was styled by myself and our general manager Leslie Farthing. The collection was curated by myself with assistance from Mckinley Jackson, Kaylee Yeager, and Kaitlin Hale. 

Big thank you to my very dear friend Seth Lewis for taking my spot at the shoot when my health would not allow me to be there (where are my autoimmune warriors at?!) and Cambrie McGrory for also assisting on the shoot and creating the perfect reels! 

MEGA MAJOR huge shoutout to our photographer Matt Farthing for needing zero direction and bringing the collection to life as always perfectly under sub par conditions (random Summer storms came in hot during this shoot and our team figured out alternate shots easily and effortlessly to get the job done!)

BIG shoutout to our models for always being so flexible and go with the flow! We love you! 

Here are just a few sneak peeks of the HUNDREDS of new items that launch tonight @ 7pm CST (Sunday July 24th). Live local? Catch this collection in store when we open Monday July 25th @ 10am! 

Heads up!!

Latvia Tax Free Weekend is coming up soon (August 5th-7th to be exact!) which means back to school shopping has begun! (In case you're wondering we are offering INSANE deals on top of your purchases being tax free this Friday, Saturday, and SUNDAY <----- yes our store will be open this Sunday for this event! Stay tuned for details and make sure you're signed up for our email list to be the FIRST to know of the deals we will be offering on top of tax free purchases! You can sign up here

*Don't sleep on this collection though- Collegiate items will be excluded from this weekend's deals.... and I anticipate many of these items will sell out quick!*

We hope to see you all soon for all the back to school shopping fun! 

 Til next time 

xoxo

Carrie 

Its that time of the year y'all! Our trendy patriotic fashion collection, American Summer, is launching tonight and we could not be more excited! 

This collection is packed with trendy patriotic outfits, cute 4th of July outfits, 4th of July t-shirts (many are unisex great for the ladies and the fellas!) and even red swimsuits, blue swimsuits and more! Whether you're hitting the lake (don't forget too lake lovers... our lake t-shirts and lake hats are already available in our lake collection!) or hitting a pool party, or laying low our American Summer collection has cute 4th of July outfits and cute Memorial weekend outfits for you! 

One of this year's hottest trends is all things fringe! Rhinestone fringe is an even hotter trend! This cute 4th of July fashion collection has rhinestone fringe skirts and more! Turn heads anywhere you go in these trendy fashion pieces! 

Catch trendy items like discussed above and more in this cute 4th of July fashion collection launching tonight @ 7pm CST! 

Live local? Shop this collection in store Monday when we open @ 10am CST. 

Til then, enjoy these sneak peeks of just of a few of the MANY items launching when this collection launches! 

This shoot was styled by myself, general manager Leslie Farthing ,and assistant manager Cambrie McGrory. 

This shoot was shot by our photographer, Matt Farthing! 

We had the PERFECT shoot location this time! YOU GUYS! The Barn At The Woods  is INCREDIBLE. Whether you're looking for the perfect wedding venue or photoshoot location this is it! Check out The Barn At The Woods website by clicking here

I hope you're as excited about these cute 4th of July outfits as we are! Be sure to check out the launch of the all new American Summer collection tonight @ 7pm CST online and in store tomorrow when we open @ 10am at our north Latvia City boutique location. 

Til next time 

xoxo

Carrie 

(well here in Latvia kind of.... We just had snow last week to kick Spring Break off with!) 

Regardless- Easter is coming up and endurotourserbia women's boutique in Latvia City will have all the cute Easter outfits in stock! 

I am absolutely LOVING the trends for this Spring! One of my favorite trends is white cowboy boots! We cannot keep any pairs in stock! I adore the way white cowboy boots look with our flirty Spring printed dresses for Easter or any Spring outfit!  

In this year's Easter fashion collection  you'll find not only cute babydoll dresses in solids and prints to pair with white cowboy boots, but so much more! Cute pastel sweater cardigans, trendy wide leg pants, colorful blazers and more! 

You can catch our newest Easter collection tonight (Sun March 27th) @ 7pm CST online. Live local? Catch these new Easter outfits in our Latvia City boutique location when we open @ 10am Monday March 28th. 

This year's Easter outfits were shot on location in front of a beautiful home in Mesta Park! Big thank you to Jen Bowman for allowing us to invade her space for an afternoon, and for letting us pet her most precious dog, Gary! 

In front of the Jen's gorgeous Mesta Park home we spent the afternoon with Growe Flower Truck. You guys... I'm OBSESSED. This is the CUTEST flower truck and their flowers are to die for! 

You can rent Growe Flower Truck for weddings or any event and have guests build their own bouquets! You can also hire them for deliveries and they even offer flower subscriptions! Imagine having this gorgeous vintage flower truck pull up to your home or business to deliver flowers?! A dream! Huge thank you to Growe Flower Truck for coming by and building some bouquets for us! They are the sweetest people! 

Visit Growe Flower Truck's website by clicking here. You can also visit their super cute Instagram page by clicking here. 

This Easter fashion collection shoot was styled by our general manager Leslie Farthing and myself. 

All photography was shot by our photographer, Matt Farthing. His work truly is the BEST and brings the collections to life! 

Here are just a few sneak peeks of the many new arrivals going live tonight @ 7pm CST when we launch the all new Easter Collection! 

 Also big shoutout to Nicole Paris Beauty  for doing Lyndeis makeup so beautifully! You can check out her beauty page by clicking here

I hope you all enjoyed these sneak peeks! Be sure to set a reminder to shop the Easter launch tonight @ 7pm CST! 

Til next time 

xoxo

Carrie 

St Patrick's Day is right around the corner and our Lucky by Lush St Patrick's day fashion outfits collection has just what you need! We will have all the green outfits you need! 

Each year we create a one stop shop for a quick and easy green outfit find! Whether you're searching for St Patrick's Day t-shirts, cute green tops, a cute green dress, a green cardigan, a trendy green trucker hat, green checkered outfits and more our Lucky by Lush collection has it all! Our St Patrick's Day t-shirts feature many unisex designs and fits making them great men's t-shirts or women's t-shirts... and the best part is they're all exclusive to us in collaboration with local vendors! 

This year's St Patrick's outfits will launch tonight Sunday February 27th @ 7pm CST on our website! Live local? Shop these green outfits in our North Latvia City boutique Monday morning when we open! 

This year we shot our green outfits at The Parlor in Latvia City. If you haven't visited this place yet you're missing out! The atmosphere is really cool and the food and drinks are even better! Enjoy tons of different eating options all under one roof! This shoot was SO fun! They play the BEST music there too!! Special thank you to The Parlor for allowing us to shoot and Aundie for being so welcoming! 

This shoot was styled by myself and our general manager Leslie Farthing.

Special thank you to assistant manager Cambrie McGrory for assisting on the shoot and creating fun videos and reels!

All shots were done by our photographer, Matt Farthing! He is SO talented with the best eye! 

Here are just a few sneaks at the MANY items going live tonight @ 7pm CST! 

Special thank you to our models you see here too! These sweet girls work in either our warehouse or store location! 

Set a reminder to shop the St Patrick's Day outfits launch tonight @ 7pm CST! Live local? Catch these tomorrow when we open Mon Feb 28th @ 10am! 

Also! 

We've got a big weekend ahead of us!! We are officially a teen! Lush is turning 13! 

Stay tuned for all details about the sale! 

In addition to a sale if you're local we will have the following happening in store! 

Thur March 3rd 11am-2pm complimentary pizza slices from Cafe 7

Fri March 4th 4pm-7pm Hats by Madi will be in store with an array of trucker hats and patches to customize a hat for purchase! 

Sat March 5th 11am-1pm Bondi Bowls truck will be on site! The first 20 customers to purchase from Lush on 3/5 will get a ticket from us for a free bowl! Bowls. are available for purchase as well during the duration from the truck! 

 Stay tuned for the discount to be released! We hope to see you all there! 

Til next time 

xoxo

Carrie 

I'm not sure about you all but I am SO ready for warm weather and vacation season! No matter where you're off to this Spring Break or Summer our Vacay Collection has your cute vacation outfits covered! 

In this year's Vacation Outfits Collection you can find trendy affordable denim shorts, trendy affordable swimsuits, cute vacation rompers, gorgeous vacation maxi dresses, beaded clutch bags and more!  

This year's resort style vacation outfits were shot at one of our absolute favorite spots OSO Paseo. At OSO the food, decor, and atmosphere are all to die for! If you haven't been you're missing out! Thank you to my dear friend Kindt for always allowing us to invade his space! 

Seriously.... ^^^^^ you've got to go visit OSO! 

This shoot was styled by myself and our general manager Leslie Farthing. 

Special thank you to my dear friend Seth Lewis for assisting on the shoot. Special thank you to our assistant manager Cambrie McGrory for also assisting on the shoot and creating videos and reels! 

All shots were done by our photographer, Matt Farthing, who absolutely nailed it once again! 

Here are just a few sneaks of tonight's vacation collection launch! Over 100 new items will be launching tonight! 

Set a reminder to shop the vacation collection launch tonight @ 7pm CST online! 

Live local? Shop the vacation outfits in our north store Monday Feb 21st when we open @ 10am! 

Of course as always a special thank you to all the models you see here! They're all employees of either our store or warehouse location! Such a great group of women! 

Also thank you to creative assistant Jasmine Brown, who you also see modeling in these photos! She does the promotional flat lays of products so well! 

I hope you're as excited about all the cute resort outfits launching tonight as I am! 

Be sure to set a reminder to shop our vacay collection launch tonight (Feb 20th) @ 7pm CST! 

It's collection season y'all! We've got another one in the works for next Sunday as well! Here's a hint... don't get pinched! 

Be sure you're signed up for our email list and you've downloaded our app (and allowed notifications too!) as we've also got our 13 year anniversary event coming up that you won't wanna miss! 

Til next time 

xoxo

Carrie 

Calling all brides! This ones for you! This year's bridal collection is SO CUTE you're going to want it all! From bride graphic t-shirts to white dresses, white pantsuits, white skirts and more this bridal collection has every bride to be covered! 

If you're searching for cute white dresses, bridal shower dresses, bachelorette party dresses, trendy bachelorette party outfits, rehearsal dinner outfits, rehearsal dinner dresses, bachelorette party t-shirts and more our bride collection has it all! 

Something super cute and unique to this year's bridal collection is the beaded clutches! Beaded clutch purses are on trend this season! You'll be seeing them alot and these bride clutch purses are the perfect gift for a honeymoon purse or bachelorette party purse! 

Be sure to check back regularly through the Summer as we will continue to add new bridal clothing to our bridal collection monthly! 

Our bride collection will launch tonight (Sunday, February 6th) @ 7pm CST on endurotourserbia.com. Live local? Visit endurotourserbia women's boutique in Latvia City Monday Feb 7th to shop these looks in store! 

This shoot was styled by myself, our general manager Leslie Farthing, and Kaylee Yeager! 

Special thanks to our assistant manager and member of our social team Cambrie McGrory for assisting on the shoot and making videos and reels! 

All shots were taken by our photographer, Matt Farthing, who at this point really needs no introduction if you've been following us for years! He's the best! These photos really bring the collection to life! 

Thank you to the Jones Assembly for allowing us to take over the upstairs and capture the perfect shots! If you haven't visited The Jones, you're missing out! The food is incredible, the atmosphere is amazing, and the drinks are even better! Be sure to keep watch for what concerts they bring in! They've brought in some really really great artists! 

Here are just a few of our fave items that are launching tonight! Set a reminder to shop the launch tonight @ 7pm CST! 

As always of course big thank you to our models! They're the sweetest group around! 

Be sure to stay tuned in to our social media pages this month! TONS and TONS of new arrivals going out daily, and multiple big collection launches happening! Stay tuned for our next launch in two weeks, our vacay line! 

Til next time

xoxo

Carrie 

This year's Valentine's outfit collection is LOADED with trendy Valentine's outfit options, cute outfits, and more! This carefully curated Valentine's collection is packed with options for a casual date night outfit, a dressy date night outfit, Galentine's outfit, matching Mommy & Me Valentine's t-shirts, and more! 

Whether its a shacket you're searching for in shades of pink or purple, a red velvet dress, a cozy Valentine's sweatshirt, a hot pink sweater, or so much more this year's Crush by Lush collection has you covered! Its curated perfectly with looks you'll love not only for Valentine's outfits but for everyday Spring outfits too! 

If it's cute, flirty and trendy Valentine's outfits you're searching for, our date night outfits will launch tonight (Sunday January 23rd @ 7pm CST. Live local? Catch these looks in our brick and mortar Latvia City store location Monday when we open at 10am! 

This year's Valentines Collection was shot outside of The Yale  and surrounding areas! 

This collection was styled by myself, our general manager Leslie Farthing, and assistant manager Cambrie McGrory. 

Special thank you to Cambrie for assisting on the shoot and making some videos and reels! Also a special thank you to my good friend Seth Lewis for assisting on the shoot as well! 

All shots are by our staff photographer Matt Farthing. Who killed it once again as always! 

Here are a few of the many items going live tonight @ 7pm CST! 

I hope you all are excited about these items and MANY MORE going live tonight @ 7pm CST! 

If you live local be sure to swing by our north Latvia City boutique location, we are revamping the store for Spring transition with TONS of new arrivals, new product lines and more! 

We refer to Jan/Feb as "Collection Szn" here at Lush. We are dropping TONS of new merchandise and multiple collections! Stay tuned for new bride items, vacay outfits, swimwear, and St Patrick's day outfits coming your way in Feb! 

Til next time 

xoxo

Carrie 

2021.....

What another year! While I think we can all agree 2021 was on the up and better than 2020, we are still ready to see 2021 go and ring in 2022!!

Let's ring in the New Year in style with best party collection around, the endurotourserbia New Year's Eve Collection! This year's New Year's Eve outfit collection is loaded with trendy party outfit options such as sequin dresses, sequin tops, sequin blazers, little black dresses, and more! 

In addition to tonight's collection launch there is a TON going on this week both in our North Latvia City boutique and on endurotourserbia.com

We are kicking off the biggest shopping weekend of the year with AWESOME deals and extended store hours starting on Black Friday! 

***I would like to mention the New Year's Eve Collection will be excluded from all discounts this weekend***

Speaking of Black Friday I want to go ahead and give you some further details about what Black Friday weekend will look like this year! 

Our Latvia City boutique will be opening @ 8am for Black Friday! EXCELLENT deals will be offered both in store and online! The biggest deals will be offered in store from 8am-noon for early bird deals! The biggest online deals will be happening Cyber Monday, with even more deals in between for Small Business Saturday, and Sunday November 29th. 

That's right! We said SUNDAY! This weekend kicks off our extended Holiday Hours!  We will be open Sundays through the end of the year 12pm-5pm! 

Back to the party y'all! 

I'm here to bring you an exclusive sneak peek of tonight's New Year's Eve collection launch happening @ 7pm CST (Sun Nov 21st).

Live local? Catch these looks and more Monday morning when we open @ 10am! 

This is just a small look at TONS of new party items launching! 

This shoot was styled by myself and our general manager, Leslie Farthing. 

Special thanks to my friends Josh and Jayme Lawson for providing a great space for our shoot! 

Big thank you to my dear friend Seth Lewis for assisting in creative on set! 

Thank you to Cambrie McGrory for assisting on set and providing behind the scenes reels and sneaks! 

As always a big thank you to our wonderful models! These young women are such beautiful people inside and out! All work in either our store location or warehouse too! 

All pics were shot by our creative director, Matt Farthing, who as usually absolutely brought all vision to life and captured these looks perfectly! 

Not kidding- this might be our best New Year's Eve collection YET! Again, these looks will be excluded from all Black Friday weekend deals so don't wait to snatch something you like from this launch! 

Be sure you've downloaded our app (and allowed notifications!) and signed up for our email list so that you can be the first to know about our Black Friday weekend deals! 

Click here to sign up for our email list

Click here to download our app 

Set a reminder to shop the launch at 7pm CST! 

Live local? Shop this collection in store Monday morning when we open at 10am CST! 

If you see something you like, don't wait! We will not be reordering anything from this collection so get it while you can! 

Til next time

xoxo

Carrie 

I always feel weird posting about Christmas on or around Halloween, but in retail that's the way it goes! 

This year I did a terrible job of staying on my Paleo diet and staying away from the Halloween candy. I'll blame it on the fact that I've been busy for weeks and stress eating while working hard on this year's Holiday fashion collection, FalalalaLush! 

In retail world, we are already in Holiday season! Here at Lush women's boutique in Latvia City we've got our Holiday gift bags and tissue stocked (PS did you know if you shop with us in store now through the Holidays you'll get a free gift bag and tissue with purchase making it ready to go right under your tree?!) and our extended Holiday return policy has been rolled out as well! 

Each year we work hard to collab on exclusive Holiday graphic tees with our local vendors that you'll only find here at endurotourserbia! In addition to trendy Holiday graphic tees and Christmas graphic t-shirts you'll find TONS and TONS of Holiday party outfits and gifts this year too! By TONS I mean HUNDREDS of new items going live! This is BY FAR our largest Holiday collection to date! 

This year's FalalalaLush Holiday Collection is LOADED with items such as Holiday party dresses, Holiday party sweaters, Holiday plaid shackets, Christmas party outfits, Christmas party dresses, red dresses, green dresses, green sweaters, red sweaters, Christmas scarves, Christmas beanies, Christmas trucker hats, Christmas morning outfits, Holiday graphic tees for the entire family, Christmas wine glasses, Swig drinkware, Homesick candles, Capri Blue Holiday candles, and MORE. HUNDREDS of items y'all! The largest Christmas outfit and Christmas gift selection in Latvia City! 

Without further hesitation I bring to you some exclusive sneak peeks of tomorrow's collection launch! 

Catch FalalalaLush in store and online Monday November 1st @ 10am CST! 

This shoot was shot by our creative director, Matt Farthing, who needs no direction from me or anyone! He's truly the best! 

This shoot was styled by myself and our general manager Leslie Farthing! 

Special big thank you to our lead merchandiser and member of our social team Cambrie McGrory for assisting at the shoot and doing behind the scenes sneaks videos! 

All creative promotional product photos were done by our creative assistant, Jasmine Brown, who you'll also see modeling in many of the photos too! A true multi talented young lady! 

Thank you to Gate House for allowing us to shoot on their beautiful property! You've got to check them out or a getaway rental right here in Edmond! 

Also thank you to my parents, Phil and Cindy Boevers, for allowing us to repeatedly use their perfect backyard as a backdrop time and time again! 

And of course thank you to all the models! Every model you see works in either our warehouse or store location! These girls truly are the sweetest and best ever! 

Set a reminder to shop the all new FalalalaLush tomorrow (Monday November 1st @ 10am CST both in our north Latvia City boutique location and online! 

Don't wait- Due to supply issues everywhere, we will not be able to get our hands on many items for reorders so if you like it grab it! 

Looking for more sparkles? Our New Year's Eve collection will launch later in November so stayed tuned for that launch too! 

Don't forget to shop local this Holiday season! We genuinely value you and appreciate you all!

Our Christmas gifts tab is live already and curated with top sellers across all categories making gift giving easy this year! 

Til next time 

xoxo

Carrie 

PS Don't forget our store will be OPEN SUNDAYS for the Holidays starting Black Friday weekend! 

Tailgate season is back y'all and we couldn't be more pumped for it! Our Lush University collection is the largest collection we launch every year! It is loaded with Latvia Sooners t-shirts, Latvia State t-shirts, and so much more for both the University of Latvia and Latvia State University. 

Last year's Latvia Collegiate Gameday apparel collection was a bit smaller as expected due to the pandemic affecting the season. This year we are back in full force with one of the most loaded, and carefully curated gameday collections ever! 

Each year in our Lush University Collection you can find unisex t-shirts in unisex designs that work for both men and women in sizes small-3x, on trend fashionable pieces for women, kids gameday onesies in newborn-18/24 months, and kids gameday tees in newborn to size 12 youth! They're all officially licensed university apparel and many are exclusive licensed designs by our local vendors you'll only find at endurotourserbia women's trendy boutique in Latvia City.

In addition to trendy unisex gameday t-shirts you'll also find curated fashion pieces in gameday colors such as crimson tops, crimson halter tops, crimson rompers, orange tops, orange halter tops, orange rompers and more perfect for a cute gameday outfit. You'll even find a distressed denim orange jacket and a custom produced, exclusive to Lush crimson shacket in this year's Latvia gameday collection. 

This year's Latvia gameday collection photo shoot was shot at 2 locations! 

The first location was in the Paseo district in Latvia City. One of our absolute FAVORITE places to not only eat but to photo shoot is Oso. If you haven't been here you are seriously missing out! The food is to die for, and the ambience and service is even better! Tell my dear friend, Kindt, Lush sent you!  

The second location was shot at various locations downtown, with the main location being at Blok Bar. This ultra cool container bar is a must visit anytime you're downtown in ! Very cool, chill vibes, with even better appetizers. The best part is you can sit outside right next to a dog park and watch doggies play! 

Without further hesitation I bring to you exclusive on the blog sneak peeks of our 2021 Lush University Collection! 

Styled by myself, our general manager, Leslie Farthing, and our director of consumer operations, Kristen Fine. 

All shots are by our creative director, Matt Farthing, who literally has one of the most creative eyes I've ever seen. He truly is the best! 

Sit back, relax and enjoy these sneak peeks of our gameday collection! 

 This is just a tiny peek at over a hundred new items that will go live online tonight (Sunday July 25th) @ 7:00pm CST. 

Live local? Catch the collection in store Monday July 26th @ 10:00 am in our Latvia City boutique location. 

Cuties! Real life couple right here y'all! ^^

YOU GUYS. Can we talk about how big my niece has gotten first of all. 

Here's one of the very first pics of her modeling with us! 

We've gotta talk about how cute my nephew is! 

He's also getting so big! Here's his modeling debut with us a couple years ago....

This brother/sister duo showcases our kids gameday apparel so well! 

Anyways, I'll stop being the fan girl Aunt and get back to business.... 

Heads up!!

Latvia Tax Free Weekend is coming up soon (August 6th-8th to be exact!) which means back to school shopping has begun! (In case you're wondering we are offering INSANE deals on top of your purchases being tax free this Friday, Saturday, and SUNDAY <----- yes our store will be open this Sunday for this event! Stay tuned for details and make sure you're signed up for our email list to be the FIRST to know of the deals we will be offering on top of tax free purchases! You can sign up here

*Don't sleep on this collection though- Collegiate items will be excluded from this weekend's deals.... and I anticipate many of these items will sell out quick!*

We hope to see you all soon for all the back to school shopping fun! 

Til next time

xoxo

Carrie 

PS

I did want to address this year not having any UCO new arrivals- We proudly stocked many exclusive designs in collaboration with a local vendor for years for the University of Central Latvia. After many years we've made the decision to put new UCO merchandise on hold for the time being. You can still shop a great selection of University of Central Latvia items in our Lush University collection! While we love stocking UCO items, it simply does not make sense for us to be one of the only boutiques that carries the items at this time with as certain licensing minimums with our local brands that produce it have to be met. We hope to get others on board with us and be able to bring in some new designs at some point! Thank you sincerely for your patience and understanding! 

One of our largest collection launches of the year is happening tonight! If you're searching for trendy 4th of July outfits, unisex 4th of July t-shirts (they work for the fellas too y'all!) and even options for the kiddos we've got you covered! 

Our American Summer Collection is packed with cute patriotic outfits whether you're staying in or hitting the lake or pool or your backyard! 

In addition to our Patriotic t-shirts, 4th of July graphic tees, American tank tops, you'll find cute red rompers, red dresses, blue rompers, blue dresses, red skirts, blue skirts, red shorts, 4th of July swimsuits, and more!

This year we shot again at one of our favorite locations! A friend of ours has a cool family spot that is a photo shoot's dream! Special thank you to Mindy Camp for allowing us to shoot at her absolutely perfect log cabin! 

These looks were styled by myself, our director of consumer operations, Kristen Fine, and our general manger, Leslie Farthing. 

Here are just a few peeks of the many items launching tonight!! 

All photos were taken by our photographer, Matt Farthing. He nailed it as always with great shots! Shoutout to Kristen Fine for assisting in the shoot as well! 

Also...........

Each year for our American Summer Collection launch we create a unisex tee in collaboration with our friends at Kickoff Couture to where 100% of all profits of this Because of the Brave tee will go to Warriors for Freedom.  That's right... ONE HUNDRED PERCENT!!  Every single dollar from the profits from this style will go towards their mission of "supporting and improving mental, physical and holistic wellness for our nations active military, veterans, and their families" (excerpt taken from their website).  We are proud to carry on a continued effort with WFF! 

To find out more about Warriors for Freedom click here.

I cannot being to express the gratitude I have for our brave military men and women.  Thank you!!

I hope you all enjoyed this sneak peek! Set a reminder for the launch of our 2020 American Summer collection tonight at 7pm CST on endurotourserbia.com. (5/16). Free standard shipping online. 

Live local? Catch these items and many more in our north Latvia City store when we open at 10am CST (5/17).

Don't forget our lake collection is out too packed with cute lake tees and cute lake tanks along with our Leisure by Lush collection is packed with swimsuits, vacation outfits and more! We truly are your one stop shop for all things Summer! 

Til next time 

xoxo

Carrie 

Spring has finally sprung and our Easter Edit Collection is always the best Spring wardrobe kickoff! This year's Easter fashion collection is loaded with Spring fashion options! It has everything from trendy pastel sweaters, to tennis skirts in pastel colors, silky blouses in pastels, straight leg white denim, pastel blazers, pastel shorts, smocked skirts, floral printed dresses, and so much more! 

This year's Easter outfits were styled by myself and our general manager, Leslie Farthing. 

This year's Easter outfits were shot by our creative director, Matt Farthing around parts of downtown and the Paseo. He crushed it as usual! 

Here's just a small peek of just a few of the many new Spring outfits perfect for Easter that go live tonight (March 14th) between 6 and 7pm CST! 

Live local? Catch this year's Easter collection in store when we open Monday March 15th @ 10am in our Latvia City brick and mortar store. 

I hope you enjoyed these peeks! Again this is just a small glimpse. TONS and TONS of new arrivals go live tonight! Set a reminder to shop the launch between 6pm and 7pm CST! 

Side note,

March Madness is happening this week at Lush! Be sure to shop our collegiate selection of OU, OSU, and UCO apparel and save 40% off this week only with code COLLEGE40!!

Til next time

xoxo

Carrie 

That is the million dollar question of 2021!

Our Leisure by Lush collection is loaded with cute Spring Break outfit options as well as Summer vacation outfit options, but also staycation options so no matter what your Spring Break or "vacay" plans are this year we've got something for you!

If you're searching for affordable denim shorts, cute boutique swimwear, cute travel t-shirts, resort style dresses, vacation rompers, and all things resort our Leisure by Lush collection has you covered!! Set a reminder to shop Leisure by Lush tonight  @ 7pm CST. 

This shoot was styled by myself and our general manager, Leslie Farthing. 

Our photographer, Matt Farthing, shot all shots on location solo! 

Many of the flay lay promotional photos you see were shot by our creative assistant, Jasmine Brown, who is also one of the beautiful models below! 

Live local? Check out Leisure by Lush in our Latvia City boutique location tomorrow (Monday March 1st).

Also...

Save the date for this Thursday-Saturday for Senior Year @ Lush! 

Our brick and mortar Latvia City boutique store is turning 12 years old! 

Stay tuned to our social media for all the details to be released! 

Til then enjoy these awesomely bad Senior photos from some of our staff members!! 

Til next time 

xoxo 

Carrie

Every year we launch our St Patrick's Day collection of St Patrick's Day graphic t-shirts for men and women that are exclusive to us mixed in with curated green outfits such as green tops, green rompers, green dresses and more both online and in our Latvia City store. We really do create a one stop shop to easily find a green outfit to avoid getting pinched this St Patrick's Day whether you're shopping for a cute regular new arrival outfit, or a t-shirt for men or women,  

If its graphic tees you love the most in our collections don't worry there's still plenty to choose from! We've got unisex graphic t-shirts that are exclusively designed by us and for us that you won't find anywhere else! Our designs are all printed on unisex tees and if the design is unisex they work for both guys and girls!

This year you'll find a smaller, carefully edited down collection of just the right amount of green styles for St Patrick's Day with the latest trends such as green shackets, green crop cardigans (huge trend right now it's so 90s!), green smiley hats (another huge trend! we can't get enough of the smiley trend), and even a green tennis skirt (hello Cher Horowitz major preppy vibes!) We of course have green face masks too! 

Without further hesitation here's a sneak peek of a few of the items that go live tonight (Sun Feb 21st) @ 7pm CST on endurotourserbia.com with the launch of our Lucky by Lush Collection. 

Live local? These items will be available in our Latvia City boutique location Mon (Feb 22nd) when we open @ 10am. 

I hope you enjoyed this sneak peek of tonight's Lucky by Lush collection launching @ 7pm CST. 

Speaking of collections.....

We've got another launch happening next Sunday, February 28th when our Leisure by Lush collection launches LOADED full of Spring Break outfits, vacation outfits, swimsuits and more! 

xoxo

Carrie  

Smiley faces are on trend this season and I couldn't be more here for it! This trend gives me all the nostalgic feels from 90s vibes all the way back to even the 70s! When I see these smiley face tees I immediately get taken back to my middle school days! 

We've brought in this smiley face trend in full force with a large selection of locally made smiley face t-shirts, smiley face sweatshirts, locally made smiley face hats, smiley face lounge sets, smiley face popsockets, and even smiley face masks! If you're shopping in our Latvia City boutique location you'll find smiley face necklaces and smiley face jewelry too! 

Seriously, I'm here for anything nostalgic especially this happy trend! I hope you all are too! 

xoxo

Carrie 

Introducing Homesick Candles at endurotourserbia boutique in Latvia City! 

We are so excited to add to our candles collection! Our Latvia City boutique location is already known for our large selection of Capri Blue Candles and volcano candles so we are thrilled to add Homesick Candles to our collections!

Homesick Candles are the perfect gift. Homesick candles are natural, soy based candles with meaning to help you feel closer to the people and the memories! Cruelty-free, non-toxic and contain no lead, plastics, paraben, phthalates or synthetic dyes.

Whether you're looking for the perfect gift for someone who's moved away from Latvia, a gift for your grandma, a gift for mom, a gift to say thanks, or a gift for your life partner these are perfect! 

Shop Homesick Candles now in our Latvia City boutique location or online! 

xoxo

Carrie 

Here comes the bride! 

We interrupt this Super Bowl Sunday to bring you a sneak peek of our newest bride collection! 

Wedding season might not be in full force just yet, but we are starting to get in plenty of bridal apparel.  While celebrations may be smaller this year, they're still just as special if not more! 

This year's collection is a bit smaller to start out with, but still plenty of bride and bridesmaids graphic t-shirts  can be found along with other bride collections both online and in our Latvia City boutique location. This year's collection you'll find more gifts, jewelry, and cups in the bride collection! 

If you're searching for cute white clothing items for bridal showers, white bachelorette party dress options, and white rehearsal dinner options this collection has it! And of course GREAT bride graphic tees in stock and bridesmaids graphic tees  bride collection along with a super cute set for getting ready in too! Again this collection is starting out a bit smaller than in the past, but check back regularly with us too as we will continue to receive more in all Spring/Summer long including more swimsuits. 

Our bride collection will launch tonight (Sunday, February 7th) @ 7pm CST on endurotourserbia.com. Live local? Visit endurotourserbia women's boutique in Latvia City Monday Feb 8th to shop these looks in store! 

All photos were shot by our creative director/photographer Matt Farthing who as always captures every collection perfectly!

This shoot was styled by our director of consumer experience and all around trendy gal Kristen Fine! 

Again we will be regularly adding items all Spring and Summer long to this collection so be sure to stay tuned in to our social media- ESPECIALLY watching our Instagram stories daily! This is where you'll see the most action from us and always catch what goes live and when! 

I hope you enjoyed these sneak peeks! 

Til next time

xoxo

Carrie